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Partner Equity Margherita Barié Contact

Margherita Barié is a partner in CARNELUTTI Law Firm. She is a member of the firm's intellectual property and litigation departments. Her practice focuses on intellectual property and civil dispute resolution, including patent and trademark infringement, unfair competition, protection of know how, copyright, commercial law and related issues.
Margherita acts as counsel in all forms of domestic arbitration and conducts and manages Italian and international litigation in various fields for both Italian and multinational clients.
Margherita is a member of International Association for the Protection of Intellectual Property, Licensing Executives Society and Italian Anti-Counterfeiting Group. She has spoken throughout the country on trademark licensing and IP related issues and is a regular contributor to national and international publications, such as the World Trademark Yearbook and Getting The Deal Through - Trademarks.

She is ranked in Chambers & Partners Global and The Legal 500 in both Dispute Resolution and IP. She is also ranked in silver in World Trademark Review.

She was admitted to the Italian Bar in 1985 and has rights of audience/representation before the Italian High Court.

She has been included in the 2025 edition of The Best Lawyers in Italy™ for her high caliber work in Intellectual Property Law, and Litigation.

Margherita is fluent in English, French, and Spanish, in addition to her native Italian.

  • Representing a major fashion company in various proceedings against the manufacturers of counterfeited perfumes reproducing famous trademarks under the brand ''AUTHOR'S FAKE''.
  • Representing a leading Japanese based automotive group in various judicial actions against unfair competitors and traders of copied products bearing an unregistered, distinctive shape.
  • Representing a major UK based company in the field of special paper and security threads manufacturing in a complex litigation on patent infringement.
  • Representing two clients in proceedings concerning the transfer of a stake in the share capital of an important Italian company operating in the pharmaceutical industry.
  • Representing a major Italian charter and tourism airline in all commercial litigation and proceedings related to aircraft leasing agreements.

IP Law: Protection Tools and Future Outlook: A Comparison of Civil and Criminal Law

February 18, 2020
Margherita Barié was a keynote speaker at First Convention of the Round of Seminars Dedicated to Professionals on New Challenges in the World of Intellectual Property, held in 2020 at Indicam. On November 12, 2019, at the University of Milan, Margherita Barié presented her "Thematic Working Table" on "The Evolution of Distinctive Signs: from Revocation of the Historic Trademark to Co-Branding".

EUIPO provides clarification on similarity assessment for trademarks covering virtual goods

September 24, 2024

Margherita Barié, along with Giulia Panigazzi, co-authored the article about the European Union – legal updates: case law analysis and intelligence.

  • Goods or services are not regarded as being similar to, or dissimilar from, each other on the grounds that they appear in the same or different Nice classes
  • That virtual goods may depict, emulate the functions or be the virtual equivalent of real-world goods is not in itself sufficient to establish identity or similarity to real-world counterparts
  • When the comparison of goods and services involves virtual goods, this implies the application of similarity criteria in novel situations that for now cannot be regarded as well known and must be supported by substantive evidence

This article first appeared in WTR Daily, part of World Trademark Review, in September 2024. For further information, please go to www.worldtrademarkreview.com


EUIPO maintains 3D wine bottle registrations in unusual decision on distinctive character

September 12, 2024

Margherita Barié, along with Giulia Panigazzi, co-authored the article about the European Union, legal updates about case law analysis and intelligence

  • The EUIPO Cancellation Division held that black verbal elements on gold/pink wine bottles – particularly the word “SENSI” – were sufficient to make the 3D sign as a whole distinctive
  • Assessment of distinctiveness of a 3D mark must be based on the overall impression of the combination of the shape and the elements to which it extends, in relation to the goods in question, including verbal and/or figurative elements
  • The ruling indicates that when the size of the verbal element included in a 3D trademark is big enough to be clearly identified as distinctive and has a sufficient impact on the overall impression of the sign, it makes the 3D sign as a whole distinctive
This article first appeared in WTR Daily, part of World Trademark Review, in August 2024. For further information, please go to www.worldtrademarkreview.com

EUIPO refuses position mark for footwear

July 2, 2024

Margherita Barié, along with Giulia Panigazzi, co-authored the article about  European Union - Legal updates: case law analysis and intelligence.

  • A position mark is distinctive when it deviates significantly from the sector’s customary practices or usages
  • The average consumer does not usually assume the origin of goods based on the shape and/or position of a sign, in the

             absence of further graphic/textual elements

  • Market customs, the existence of counterfeiters and previous EUIPO practice are irrelevant for the purpose of

             determining the distinctiveness of a position mark

This article first appeared in WTR Daily, part of World Trademark Review, in (05/2024). For further information, please go to www.worldtrademarkreview.com


General Court provides guidance on what constitutes proof of reputation of earlier mark

April 22, 2024

Giulia Panigazzi, along with Margherita Barié, co-authored the article “General Court provides guidance on what constitutes proof of reputation of earlier mark” published on WTR Daily.

  • In assessing the reputation of an earlier mark in the European Union, the evidential value of a document varies depending on whether the period covered is close to or distant from the filing date of the later mark
  • Scientific or public-interest press resulting from independent research has evidential value in itself, while evidence consisting of promotional press shall be supported by proof of dissemination
  • Presence on the Internet, through websites or social media, may contribute to the reputation of a mark when it is supported by independent data and information on the users and their activity on such platforms

In Atomico Investment Holdings Ltd v European Union Intellectual Property Office (EUIPO) (Case T‑98/23, 28 February 2024), the General Court has ruled against Atomico Investment Holdings Ltd (‘the applicant’), owner of the earlier ATOMICO trademarks, in favour of Augusto Gomes Tominaga and his application for the following EU trademark…

This article first appeared in WTR Daily, part of World Trademark Review, in (month/year). For further information, please go towww.worldtrademarkreview.com


Battle of the dachshunds: figurative and word elements of composite marks may be co-dominant published on WTR Daily

December 11, 2023

Giulia Panigazzi, along with Margherita Barié, co-authored the article Battle of the dachshunds: figurative and word elements of composite marks may be co-dominant published on WTR Daily. In the assessment of similarity, the figurative element of a composite mark may be considered to be as distinctive and dominant as the word element. On 25 October 2023 in Case T‑773/22, the General Court ruled in favour of Italian clothing company Harmont & Blaine SpA, upholding the decisions of the Opposition Division and the Board of Appeal of the EUIPO.

This article first appeared in WTR Daily, part of World Trademark Review, in (month/year). For further information, please go to www.worldtrademarkreview.com


CJEU clarifies rules governing joint ownership of national and EUtrademarks EUROPEAN

June 22, 2023
Margherita Barié, partner of Carnelutti Law Firm, authored the article "CJEU clarifies rules governing joint ownership of national and EUtrademarks EUROPEAN" on the World Trademark Review published on May 18, 2023 to comment on the CJEU's judgment  in case C-686/21 following a request for a preliminary ruling by the Italian Supreme Court on co-ownership of a trademark. This article first appeared in WTR Daily, part of World Trademark Review, in (month/year). For further information, please go to www.worldtrademarkreview.com. To read the full article, click on the attachment.

Distinctiveness acquired through use: General Court clarifies which type of evidence has greater evidential value

May 22, 2023
Margherita Barié, partner of Carnelutti Law Firm, authored the article "Distinctiveness acquired through use: General Court clarifies which type of evidence has greater evidential valueon the World Trademark Review published on April 06, 2023 to comment on the decision providing some valuable guidance on how to prove that an EU trademark has acquired secondary meaning. This article first appeared in WTR Daily, part of World Trademark Review, in (month/year). For further information, please go to www.worldtrademarkreview.com. To read the full article, click on the attachment.

General Court highlights proximity between goods in Classes 32 and 33

April 26, 2022
Margherita Barié, partner of Carnelutti Law Firm, authored the article "General Court highlights proximity between goods in Classes 32 and 33" on the World Trademark Review published on April 20, 2022 to comment on the decision of the General Court in Case T-445/21 between Copal Tree Brands Inc (‘the applicant’), the European Union Intellectual Property Office (EUIPO) and Sumol + Compal Marcas SA (‘the intervener’). The applicant filed a plea in law was on the infringement and incorrect application of Article 8(5) of Regulation (EU) 2017/1001 of the European Parliament and of the Council. To read the article, click on the attachment.

Presente e Futuro della Proprietà Intellettuale (Present and Future if the IP)

October 12, 2021

Margherita collaborated on the publication published by The Skill Press in November 2019 entitled "Presente e Futuro della Proprietà Intellettuale" (Present and Future of Intellectual Property) pref. by Antonio Bana. With a treatise entitled "I segni costitutivi dei motivi ripetuti: focus pratico sui limiti e  le forme di tutela" (The constitutive signs of repeated motifs: practical focus on limits and forms of protection)


CJEU: ‘electrical energy’ not included in Class 4 of eighth edition of Nice Classification

September 30, 2020
Partner Margherita Barié wrote an article for the international magazine World Trademark Review titled: "CJEU: ‘electrical energy’ not included in Class 4 of eighth edition of Nice Classification", where she commented the Court of Justice of the European Union (CJEU)  judgment in Case C-121/19 between Edison SpA and the European Union Intellectual Property Office (EUIPO). The full article is attached.

General Court provides guidance on assessment of evidence of genuine use

June 24, 2020
Partner Margherita Barié wrote an article for the international magazine World Trademark Review titled: "General Court provides guidance on assessment of evidence of genuine use", where she commented the General Court judgment rendered on May 28, 2020 in Case T-615/18 between Diesel SpA, the European Union Intellectual Property Office (EUIPO) and Sprinter megacentros del deporte SL. The full article is attached.

World Trademark Review

March 25, 2020
Margherita Bariè wrote an article titled "General Court confirms that EUIPO may accept supplementary evidence of use filed belatedly", including three main statements:
  • The EUIPO may accept supplementary proof of use of an earlier mark which has not been submitted in due time
  • The use of a trademark is genuine when it guarantees the identity of the origin of the goods/services for which the trademark is registered
  • The weak distinctive character of the earlier mark does not, in itself, preclude a likelihood of confusion with a later mark
This article first appeared on WTR Daily, part of World Trademark Review, in February 2020. For further information, please go to www.worldtrademarkreview.com.

Terralex Cross-Border Copyright Guide 2019

January 31, 2019
Margherita Barié contributed to the Terralex Cross-Border Copyright Guide 2019 with the Italian Chapter.

World Trademark Review

July 23, 2018
Margherita Barié wrote an article entitled: "General Court: Consumers usually recognise wine by reference to word element", published in WTR Daily.

Multi-jurisdictional Cross-Border Copyright Guide 2018

January 25, 2018
Margherita Barié wrote the Italian chapter of the Terralex Cross-Border Copyright Guide 2018, an effort undertaken by member firms in 21 jurisdictions around the world.

WTR Daily

March 8, 2017

Margherita Barié wrote an article entitled: "General Court confirms invalidity of TOSCORO based on earlier PGI 'Toscano'", published in WTR Daily.

 

Terralex Cross-Border Copyright Guide 2017

February 26, 2017
Margherita Barié contributed to the Terralex Cross-Border Copyright Guide 2017 with the Italian Chapter.

PLC Cross-border Arbitration Handbook

August 16, 2010
Margherita Barié contributed the Italian Chapter of the PLC Cross-border Arbitration Handbook.

PLC Cross-border Arbitration Handbook

August 16, 2010
Margherita Barié contributed the Italian Chapter of the PLC Cross-border Arbitration Handbook.

Trademark Practice & Forms

October 20, 2009
Margherita Barié supplemented the chapter, which they had co-authored in previous editions, on the protection and management of trademarks in Italy for the US publication Trademark Practice & Forms, published by Oceana Publications. This is a detailed two-volume guide to protection of trademarks in jurisdictions around the world.

World Trademark Law Report Yearbook 2007

June 1, 2007
Margherita Barié wrote the chapter on Italian trademark regulation in the World Trademark Law Report Yearbook 2007.

Italian Trademark Regulation

January 1, 2007
Margherita Barié and Pietro Pouché co-wrote the chapter on Italian trademark regulation in Trademarks 2007, published by Getting the Deal Through.

World Trademark Law Report Yearbook 2006

June 1, 2006
Margherita Barié wrote the chapter on Italian trademark regulation in the World Trademark Law Reports Yearbook 2006.

Trademark Practice & Forms

March 1, 2006
Margherita Barié wrote the Italian Chapter of the US publication Trademark Practice & Forms, edited by Oceana Publications.

World Trademark Law Report Yearbook 2005

June 2, 2005
Margherita Barié wrote the chapter on Italian trademark regulation in the World Trademark Law Report Yearbook 2005.

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