• Carnelutti  has been operating in the fashion industry for many years and has developed significant experience assisting Italian and overseas leading fashion houses, designers, companies operating in retail, franchising, and large distribution, and Italian and non-Italian investors.
  • Carnelutti’s practice has adapted to the industry’s evolution; skills have expanded and developed enabling the firm’s professionals to assist fashion players in all the stages of their business, from creation of products, to production, through to distribution.
  • The firm’s fashion clients can draw on services provided by our professional experts from various departments: commercial, real estate, intellectual property, tax, labour, administrative law, media sports & entertainment, as well as litigation.

The services that Carnelutti offers include:

  • Agreements to regulate all phases of the creative, production and sales process, including designer advisory, license, sales, franchising, merchandising, distribution, and agency agreements.
  • Advice in developing a sales network, assistance in business licenses, creation and assignments of commercial leases and related administrative matters, relations with agents, distributors, independent contractors and suppliers.
  • Assistance in identifying strategies to protect creative products: assistance in registering designs or models, trademarks, and patents; management of various intellectual property assets; copyright protection; protection of industrial secrets.
  • Protection of trademarks and intellectual property and of their disclosure: registration, licensing, merchandising, purchase and sale.
  • Counterfeiting: in-court and out-of-court assistance, in Italy and abroad, drawing up protection strategies, market monitoring through specialist players and customs authorities.
  • Our fashion clients can also draw on highly developed tax advice and assistance. Our department focuses on domestic and international tax and regulatory matters, including all aspects of corporate law. Tax professionals advise on matters of direct taxation and indirect taxation such as VAT and registry taxes, and also offer assistance in international tax matters with particular attention to tax problems of multinational groups, as well as tax planning for companies and individuals. The department includes professionals who have specialized in tax dispute resolution before the competent authorities, and in litigation before tax commissions of all levels and types.
  • Our labour practice group assists clients in all manner of agreements connected with executive level hiring, transfer and international secondments, in the management of labour relations supported with the drafting of international policies, company policies and with the implementation of disciplinary and individual dismissal procedures. Our labour lawyers also have solid and in depth experience in the corporate restructuring dimension.
  • The firm offers legal assistance in the organization and management of international events, including brand enhancement opportunities, through the drafting of specialist agreements: sponsorship agreements, licensing, and merchandising agreements, advertising agreements, exploitation or acquisition of television and multimedia rights, and with expertise in litigation, including ad hoc arbitrations in regulatory matters (Sports courts, Arbitration Panels, various juries).
  • Assisting one of the best known and loved Italian fashion and design brands in the execution of a new five-year global eyewear licensing agreements, renewable at the same conditions up to 2029, with a worldwide leader in the design, manufacturing and distribution of eyewear.
  • Assisting an Italian fashion company in a transaction which involved the sale of a 32% shareholding to a private equity fund.
  • Assisting a leading Chinese fashion retailer in the acquisition of 100% of the share capital of a NewCo, owner of a very well known Italian brand.
  • Assisting a holding company owned by a a young, glamorous Kazakh businesswoman in the purchase of the entire share capital of a historic French high-end fashion brand, established in 1912.
  • Assisting a major Italian fashion house in drafting agency, distribution, franchising and license agreements for the production and sale of products.
  • Assisting a major Italian fashion company in drafting and reviewing the agreement for its first franchise store in Milan’s fashion district.
  • Assisting a major Italian fashion house in all agreements and in corporate and tax matters, including the transfer/disposal of its entire share capital.
  • Assisting in negotiating a designer advisory agreement with an internationally-renowned Italian designer.
  • Assisting a major fashion company in proceedings against several manufacturers of perfumes counterfeiting the registered trademarks of one of its famous brands with the addition of the words: “AUTHOR’S FAKE”.
  • Assisting the French subsidiary of a European group operating in the manufacturing industry in protecting its industrial secrets.
  • Assisting a US multinational leader in the production of sportswear in drafting opinions on the prospects of obtaining valid utility patents in Italy to protect a new prototype.
  • Assisting a famous Italian Jewelry company in connection with various intellectual property issues: draft of trademark licensing agreements, distribution agreements, transfer of business units and providing opinions on potential litigation for trademark infringement and design right infringement.
  • Advising an Italian representative and distributor of several internationally recognized retail American brand names in multiple cases relating to clones imitating the design of the original shoes and unfair competition of several retailers.
  • Advising an internationally recognized retailer of clothing and home textiles on corporate restructuring matters relating to an acquisition.
  • Advising a leading fashion house on reorganising its Beauté agent network, reviewing agreements and assistance in formalising the relevant agreements with agents.
  • Assisting a leading French fashion house in a lawsuit concerning distribution agreement matters.
  • Assisting several challengers for the America’s Cup and their sponsors, including sponsors in the luxury and fashion industries.
  • Assisting World Sailing Teams Association (WSTA), the organiser with Louis Vuitton, of the Louis Vuitton Trophy since 2009.
  • Advising Luxembourg based venture capital funds with the acquisition of 24% of the shares of a listed holding company of a group which includes some of the most popular Italian fashion companies.
  • Assisting an important US private equity fund in the acquisition of a very well-known Italian leather-wear manufacturer.
  • Assisting an investor in the fashion business in the acquisition of a famous Italian shoe manufacturer.
  • Assisting a private equity boutique in the incorporation of a joint venture whose purpose is to purchase and exploit several prestigious trademarks in the luxury market.
  • Advising a primary multinational company operating in the fashion and luxury industry on international tax planning.
  • Assisting an international private equity fund in the acquisition of an interest of 70% in one of the leading perfume chains in Italy, with more than 70 stores.
  • Advising the Italian cosmetics subsidiary of an international fashion house on distribution agreements.
  • Advising an American based private equity firm with the lease and acquisition of an old and long established Italian luxury goods firm.
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